Building a Customer Advocacy Program in 90 days

This playbook walks you through the exact 30-60-90 day plan Leslie Barrett used to build powerhouse programs at Tipalti, Sendoso, and Engagio.

Whether you're starting from scratch or refreshing your strategy, this actionable guide includes:

✅ A modified SPACES framework for advocacy goal-setting
✅ A fully built-out internal roadshow plan
✅ Tactical CRM tracking, and launch
✅ Engagement and gifting best practices
✅ Real examples of how to turn NPS data into pipeline
✅ Tips for landing early advocates, naming your program, and launching with flair

This isn’t fluff. It’s field-tested strategy, designed by a Customer Marketing & Advocacy expert in SaaS.