Unlock Growth with Account Based Customer Marketing

Unlock Growth with Account Based Customer Marketing: From Concept to Execution

As a marketer, you’re already aware that Account-Based Marketing (ABM) is a powerful strategy that can generate impressive results.

However, with ABM, comes the need for a specialized marketing approach, that I’m coining as Account-Based Customer Marketing (ABCM). This strategy places an emphasis on the post sale customer journey by offering a personalized experience that aligns with your target accounts needs. I strongly believe this approach will increase customer retention, revenue growth, and overall customer satisfaction… Trust me, I’ve done it and I market to marketers who do it every day 🤩

At the end of the day, you can really call it what you want: ABM 2.0, ABM, ABX, ABE, but for today, we are calling it ABCM, and with it, you’re about to be the freakin’ Picasso of marketing.

This eBook/Playbook is designed for marketing professionals and business leaders who want to improve their organization's marketing effectiveness and create personalized experiences for their most valuable customers. By the end, you will have a comprehensive understanding of account-based customer marketing strategies and the tools/techniques needed to execute them successfully.

In this eBook, you will learn,

• The various aspects of ABCM and its key benefits
• Identify and prioritize target accounts
• Create engaging and personalized customer facing content
• Where to start and how to implement it effectively in your organization
• Explore the recommended platforms for ABCM
• Scrappy ABCM Plays

• Perhaps the best part, is the additional 50+ pages of ABCM actionable plays that teach you what types of campaigns should be ran for any major business goal.

Dude, this thing is BEEFY! With 131 pages and over 30 ABCM Plays for you to implement tomorrow, you are sure to be inspired!