Group Reference Event Playbook

🔥 Accelerate Pipeline. Delight Prospects. Empower Advocates.

Looking for a scalable, repeatable way to drive late-stage deals across the finish line?
You just found your new secret weapon: The Group Reference Event Playbook.

Built by a seasoned Customer Marketer who’s run this play five times over with consistent 6-figure influenced pipeline results, this guide walks you through everything you need to plan, promote, and run high-impact customer-powered events that make your CMO, CRO, and sales leaders swoon.

Whether you're in SaaS, fintech, or any B2B space, this playbook gives you:

• Proven agenda templates and run-of-show checklists
• Pre-event survey scripts to prep your advocates like pros
• Real invite email templates that drive 66%+ open rates
• Day-of engagement tips
• Insider learnings and ROI breakdowns from real events

💰 Designed for Results

This isn't theory. This is a GTM-tested framework that’s directly influenced over $200K+ in Closed Won revenue per event.
It’s your shortcut to turning customer love into sales velocity.