Course: Activating and Engaging Customer Advocates

Unlock the secrets of building a high-impact customer advocacy program with Leslie Barrett, the powerhouse behind CMA Soulmate and a longtime partner of Testimonial Hero. In this follow-up to her popular course on measuring ROI, Leslie shows you how to go from scattered content to a scalable, advocate-driven engine of growth.

You'll learn:

✅ Why customer marketing is a non-negotiable growth channel
✅ How to audit and organize your current content by funnel stage
✅ How to identify your best-fit customer advocates (with 10 creative methods)
✅ Pro tips for gathering customer insights from Sales, Success, and data platforms
✅ Tactics to engage your happiest customers—post-renewal, via NPS, and even support tickets
✅ Bonus tools like wishlists, onboarding slides, and internal scripts

By the end, you’ll have the frameworks, templates, and inspiration to find your next 10 superstar advocates—and the content to prove their impact.

🎯 Perfect for:
Customer marketers, CS leaders, and anyone tasked with scaling customer love.